What is digital identity? It is a representation of oneself that means "being present" on social networks. The subject is the material of this interface. The digital identity can relay the Internets of the object. What is a digital look? It is an algorithm determined by a series of codes. The "I" of this posture is not innocent. It is the experimentation of a communicational event. Creating with digital identity implies deciphering the stakes of the computational context: diverting the world from the communicative and connected system it is used to.